Use this worksheet to collect information about your competitors and determine your competitive advantage.

This worksheet prompts you to compare your business with 3 of your competitors. You'll rank the following features on a 3-point scale:

  • Product/ Service
  • Product/Service Description
  • Sales Channels
  • Unique Features
  • Pricing
  • Production and Delivery
  • Suppliers
  • Intellectual Property/ Special Permits

Rate each item based on how you think your customers would perceive them. Then compare your business with three others to understand how you're positioned against your competitors.