Marketing, Public Relations & Sales Resources

Learn how using location-based check-in services can help market your bar or restaurant. Read more

Understanding customer lifetime value is critical to making smart, cost-effective decisions about where to spend money on advertising and marketing. Read more

Marketers have come up with six surprising insights into how to generate the most and best leads through "contact us" online forms.

When your business is competing for a national market, appearing in the first page of search results is crucial. Learn these tips to boost your search ranking.

Small mistakes can be enough to drive customers away from your store, never to return. Learn 8 common “retail turnoffs” and how to avoid them. Read more

You can beat your competitors, even if they have much larger marketing teams. You just have to be smarter than they are. Here’s how.

How do you build an excellent customer experience in your eCommerce store? Here are a few tips to help you do just that.

Maintaining a business blog is just as critical. Here are reasons you might want to use that expertise to keep your business blog active.

Research has shown that consumers spend $5,400 a year on impulse purchases. So how can retailers improve merchandising to take advantage of impulse buyers?

How do you market a business in a dull field, like industrial manufacturing, accounting, or freight forwarding? Here are 8 tips to make your marketing interesting.

Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your business.

There’s a science to launching a product—especially if you want to reduce your upfront costs, hedge against risk, and avoid building a product nobody wants.