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How to Use Location-Based Mobile Marketing for Your Bar or Restaurant
Learn how using location-based check-in services can help market your bar or restaurant. Read more
What You Should Know about Customer Lifetime Value
Understanding customer lifetime value is critical to making smart, cost-effective decisions about where to spend money on advertising and marketing. Read more
“Contact Us” Forms: More Leads through Science
Marketers have come up with six surprising insights into how to generate the most and best leads through "contact us" online forms.
SEO 101: Seven Tips for Increasing Your Search Rankings
When your business is competing for a national market, appearing in the first page of search results is crucial. Learn these tips to boost your search ranking.
Top 8 Retail Do’s and Don’ts
Small mistakes can be enough to drive customers away from your store, never to return. Learn 8 common “retail turnoffs” and how to avoid them. Read more
How to Get Big Results with a Tiny Marketing Department
You can beat your competitors, even if they have much larger marketing teams. You just have to be smarter than they are. Here’s how.
3 Areas to Improve Customer Experience on Your Ecommerce Website
How do you build an excellent customer experience in your eCommerce store? Here are a few tips to help you do just that.
10 Reasons to Keep an Active Business Blog
Maintaining a business blog is just as critical. Here are reasons you might want to use that expertise to keep your business blog active.
How to Increase Impulse Sales for Your Store
Research has shown that consumers spend $5,400 a year on impulse purchases. So how can retailers improve merchandising to take advantage of impulse buyers?
8 Marketing Tips for When Your Business Is Boring
How do you market a business in a dull field, like industrial manufacturing, accounting, or freight forwarding? Here are 8 tips to make your marketing interesting.
How to Use Influencer Marketing to Boost Sales at Your Local Business
Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your business.
3 Marketing Tactics to Validate a Product Idea Before You Build It
There’s a science to launching a product—especially if you want to reduce your upfront costs, hedge against risk, and avoid building a product nobody wants.