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The 5 Elements of a Unified Marketing Strategy: Print and Digital
Learn how to use both print and digital mediums together, and in turn, drive sales, get clear on ROI, and modify as needed to grow a thriving business.
What Kind of Content Is Best for Nurture Efforts?
Content marketing can create positive brand associations, guide leads throughout the sales process, and create long-term brand advocates.
Your Brand Brainstorming Worksheet
By brainstorming brand ideas you can develop a unique brand that truly reflects your business. Use this downloadable worksheet to record your ideas. Read more
The Emotional Components of Branding
Here are some of the most effective emotions you might use in branding your small business and making it stick in customers' minds. Read more
“Hey” and Other Great Subject Line Ideas for Marketing Email
Your customers’ email inboxes are crowded, and the best way to convince them to open your email is the subject line, 50 characters max.
Designing Product Packaging That Supports Your Brand
Here are some tips for developing product packaging that enhances your brand and helps make the sale for your small business. Read more
Checklist: Employee Branding
Employees are a critical element in conveying your business brand, and you must understand their value and importance of representing your small business. Read more
Fine-Tune Your Brand by Identifying Your Business Niche
Is your business’s brand too vague? To fine-tune your brand, you need to hone in on a niche that no other competitor owns. Read more
5 Interesting Ways to Make Your Real Estate Website Stand Out
Learn how to ensure you have a great website that stands out from the millions of other realtors and personal sellers that you’re competing against.
How Networking Can Help You Get Your Startup off the Ground
You may think of networking as something you'll do after your business is successful. But networking during planning / startup can make launching much easier. Read more
Building Your Brand With Signage
Your business’ sign is an important tool for building brand awareness. If customers can't see or don't notice your sign, they won't know your business exists. Read more
Web Analytics: The Secret to Growing Your Business
Using web analytics allows you to measure the results of your online marketing and your website’s effectiveness. Read this article for tips on website analytics.