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Blog

Measuring Brand or Company Awareness

Article Language: English
April 6, 2019,

Do you invest in advertising, social media, and others to get in front of new customers? Here are key metrics to know if these investments are truly helping.

Blog

What Kind of Content Is Best for Nurture Efforts?

Article Language: English
April 5, 2019,

Content marketing can create positive brand associations, guide leads throughout the sales process, and create long-term brand advocates.

Template

Your Brand Brainstorming Worksheet

Article Language: English

By brainstorming brand ideas you can develop a unique brand that truly reflects your business. Use this downloadable worksheet to record your ideas. Read more

Article

The Emotional Components of Branding

Article Language: English

Here are some of the most effective emotions you might use in branding your small business and making it stick in customers' minds. Read more

Article

Designing Product Packaging That Supports Your Brand

Article Language: English

Here are some tips for developing product packaging that enhances your brand and helps make the sale for your small business. Read more

Checklist

Checklist: Employee Branding

Article Language: English

Employees are a critical element in conveying your business brand, and you must understand their value and importance of representing your small business. Read more

Article

Fine-Tune Your Brand by Identifying Your Business Niche

Article Language: English

Is your business’s brand too vague? To fine-tune your brand, you need to hone in on a niche that no other competitor owns. Read more

Blog

5 Interesting Ways to Make Your Real Estate Website Stand Out

Article Language: English
March 30, 2019,

Learn how to ensure you have a great website that stands out from the millions of other realtors and personal sellers that you’re competing against.

Article

How Networking Can Help You Get Your Startup off the Ground

Article Language: English

You may think of networking as something you'll do after your business is successful. But networking during planning / startup can make launching much easier. Read more

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