Marketing, Public Relations & Sales Resources

Customers are the lifeblood of every business. But how do you go about building a customer base from scratch?

Do you invest in advertising, social media, and others to get in front of new customers? Here are key metrics to know if these investments are truly helping.

Learn how to use both print and digital mediums together, and in turn, drive sales, get clear on ROI, and modify as needed to grow a thriving business.

Content marketing can create positive brand associations, guide leads throughout the sales process, and create long-term brand advocates.

By brainstorming brand ideas you can develop a unique brand that truly reflects your business. Use this downloadable worksheet to record your ideas. Read more

Here are some of the most effective emotions you might use in branding your small business and making it stick in customers' minds. Read more

Your customers’ email inboxes are crowded, and the best way to convince them to open your email is the subject line, 50 characters max.

Here are some tips for developing product packaging that enhances your brand and helps make the sale for your small business. Read more

Employees are a critical element in conveying your business brand, and you must understand their value and importance of representing your small business. Read more

Is your business’s brand too vague? To fine-tune your brand, you need to hone in on a niche that no other competitor owns. Read more

Learn how to ensure you have a great website that stands out from the millions of other realtors and personal sellers that you’re competing against.

You may think of networking as something you'll do after your business is successful. But networking during planning / startup can make launching much easier. Read more