Marketing, Public Relations & Sales Resources

A chatbot is a computer program that stimulates conversation with users over the internet. Learn how this AI tool can help your small business marketing.

Here is a list of my “go-to” favorite strategies to quickly boost sales without spending a lot of money on ads or other marketing costs.

A pictorial representation of your company’s history can help capture where you have gone and events and people who have been important in that journey. 

When done correctly, blogging can help increase exposure to your target audience and validate your business as an expert in your industry.

Learn how you can show up high on the Search Engine Result Pages (SERPs) for keywords that relate to your business.

Customer referrals are one of the best ways that a small business can grow. Here are some things you can do to boost your own referrals. Read more

You’ll learn how to create a dynamic customer community that encourages repeat site visits, 'always be on’ for your customers for closer engagement and more. Read more

Savvy B2B marketers use online marketing to attract qualified leads. But which digital marketing tactics work the best for this purpose?

Small businesses can increase customer acquisition and retention via email marketing campaigns. In Part 2 of this series, learn how to leverage your lists.

When product knowledge becomes product advocacy, your employees help customers experience more than just a sales pitch.

A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it. Read more

Despite their small size, micro-businesses have moved into the digital marketing age. Here are five tips on how to maximize your marketing.