Customer Relations Resources

A discussion of the essentials of marketing your business on Instagram. Read more

In this session, Spectrum Reach will discuss why leveraging community connections to reach the right customers is key to growing your business. Read more

From building camaraderie to inspiring word-of-mouth referrals, there are several ways that volunteering can help grow your business. 

Looking for a good sales pitch? Use these techniques to pull in customers.

COVID-19 has reshaped the holiday season for many retail stores, as 84% of customers changed their shopping behavior because of COVID-19. To help you thrive this coming holiday season, we'll share five tips to help you nail customer service in this article.

To help you decide if you want your company to offer free shipping, we asked operation experts and business leaders this question for their best advice

To help business owners convert trials into paying customers, we asked marketing strategists and business leaders for their best insights.

Asian American and Pacific Islander community play an integral role in America’s small business economy. We explore five great ways you can support them.

More than $13 billion worth of goods are stolen from retailers each year; use these six tips to prevent shoplifting.

Volunteering has a positive impact on the U.S. economy as a whole and small business recovery. See the rewards that you can receive from volunteering according to statistics... Read more

As a small business, you can also participate in giving back and make a meaningful change.

Diversity, equity and inclusion (DEI) in the workplace are critical to the success of best-in-class organizations. Here we will highlight several areas where business leaders should focus their DEI efforts in 2021 to ensure that their organizations are characterized by fairness, compassion and equal opportunity.